ESPN DEPORTES: Súper Tazón AD

PR
Social Content
Broadcast
Talent Curation

To drive tune-in among Latino Millennials to the Spanish Broadcast of Super Bowl LIII on ESPN Deportes we needed to create a reason beyond language: a first-of-its-kind ad moment. We gave a Latino fan and small business owner a commercial during the SB LIII.

And Teddy’s Red Tacos built a taco empire after that, from having 2 locations in 2019, now he has 7.