Netflix: Selena: The Series

Social Strategy
Social Content

Selena is a timeless icon with dedicated fans that know her well. To launch the much-anticipated Selena: The Series, we tailored our content to generate conversation around the unseen aspects of her life. Using a mix of new and archival media, we celebrated the Queen of Tejano across social channels. Our cadence reimagined what Selena would post if she were on tour today. We also leveraged cast members, celebrities, and UGC content as channels to drive excitement.