Tecate: Los Ángeles Lindo y Querido
Song and Music Video
Branded Content
Influencer Marketing
Experiential
To celebrate Mexican-Americans from Los Angeles we created an anthem that really spoke to their hearts. In a bold move we took the most popular Mexican song, México Lindo y Querido, and made it Mexican American: Los Ángeles Lindo y Querido. Musicians from Los Angeles wrote their own version of the song based on their experiences growing up Mexican American in their hometown.
Music Video
Behind The Scenes
Later we did the same thing for the whole state of Texas featuring a Punk Norteño band called Piñata Protest featuring traditional musicians from that state.
