Jack Daniel’s: New Calle

Original Song
Music Video
Social Content
Promo
Talent Curation

Jack Daniel’s has locked its presence in rock and roll music for decades. But for many Latines, this doesn’t quite resonate. Jack Daniel’s NEW CALLE authentically positioned JD as the leading supporter of emerging Latin urban music scenes by collaborating on a brand new anthem, while giving real music fans the chance to be firmly cemented in the story of their own calle, having earned credit as Executive Producer as part of our sweepstakes prize.